Why this site exists

I joined Twitter in January 2009. I've written a lot there since. Threads about ecommerce, about buying and selling apps, about what went wrong. Some of it was decent.

I can't find any of it.

That's not a complaint about the platform — it's a structural fact about posting. The feed is a river. Good writing goes downstream at the same rate as bad writing, and after a few days both are gone. I've had people quote things back to me that I have no way to retrieve.

So: a site. Reasons, roughly in order of how much I believe them.

Things I write should have addresses. When someone asks me the coupon-injection story or why I sold OrderBump so fast, I want to send a link instead of retyping it worse than last time.

Long-form forces a position. A thread lets you gesture. Eight hundred words makes you commit, and committing is where I find out whether I actually believe something or just enjoy saying it.

I own this one. Given that I built a company that died because a platform changed a file, it felt inconsistent to keep all my writing on someone else's server.

I'll still post on X. This is where the things go that I'd want to find again.

The plan is ecommerce, software, small companies, and the specific mechanics of building things on top of other people's platforms. Some of it will be about what worked. More of it will probably be about what didn't, because that's the half people don't publish and it's the half I'd have wanted to read.