Everything I’ve built

Wrong address, wrong size, changed their mind — shoppers edit or cancel unfulfilled orders themselves, inside their account, under rules you set. Your support inbox stops absorbing it. Built and awaiting App Store approval.

Flags the celebrities, investors, and influencers buying from your store the moment the order lands, by enriching it against public data. You find out in time to actually do something about it. Built and awaiting App Store approval.

Post-purchase surveys on the thank-you and order status pages. Attribution and NPS in the customer's own words instead of whatever the ad platform claims credit for. Live in the Shopify App Store.

ordersurvey.com ↗

Revenue, SKUs, tech stacks, and consumer trends across millions of DTC brands. Built for brand owners, agencies, app developers, and the people who finance them.

Practical Ecommerce, 2024 ↗

Blocked extensions like Honey from injecting discount codes at checkout. First outside round — ~$250K from operators in the Shopify and DTC ecosystem. Shopify deprecated checkout.liquid and the product's foundation went with it. Shut it down and offered the money back.

Practical Ecommerce, 2023 ↗Startup Obituary ↗

Bought it in October 2021, sold it by February 2022, then spent the following few months helping transition it into AppHub's ownership. A lot of that timing was luck.

Practical Ecommerce, 2022 ↗

Real humans texting real customers about abandoned carts. One of the few SMS apps operating at scale without outside investment. Sold to private equity in 2021.

Practical Ecommerce, 2022 ↗The Usual SaaS-pects ↗

Brands bought distribution from people with real audiences, without an agency in the middle. Built it in Los Angeles, never raised outside money. This was influencer marketing before the category had a name — I'd come up through MySpace, so I was selling the thing I'd already been.

Fast Company, 2014 ↗

Funnels, creative, ad platforms, conversion. Started in the MySpace era with Revert Fashion, on WordPress and a PayPal buy-now button. Not a developer — took the classes and the tutorials anyway, mostly so I could tell whether the engineers I hired were doing good work.